In yet another CSR initiative, the International Cricket Council (ICC) has recently launched the Cricket for Good campaign in association with UNICEF and BCCI. The campaign will focus upon bringing positive social changes with the help of cricket. ICC chose India as the launching pad of this social initiative and started Team Swachh which is the first collaboration in the series between ICC and UNICEF. It is a five-year long partnership which was announced in October last year in New York. ICC