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Heritage and luxury together at Ahujasons Prive

Main logo_Ahujasons PriveOne of the pioneers for pashmina and cashmere shawls in the country, AhujaSons opened their new store Ahujasons Prive Store at Khan Market, New Delhi. The store has the new high-end collection of the brand and has been beautifully designed to enthrall you and the products truly spell luxury, opulence and style. Ahujasons has redefined fashion by offering premium and limited edition range of shawls, stoles and scarves, handcrafted with love for the fashion aficionado of today. Offering an array of luxurious fabric bases like pashmina and cashmere, the exclusive collection weaves a magical spell showcasing multi-hued beautiful designs, graceful elegance and ethnic flair. From classic and timeless to contemporary and trendy, the eclectic spread of luxe accessories at the Ahujasons Prive store offers something special for everyone. From gathering the finest quality materials to weaving, designing & surface ornamentation, Ahujasons brings the expertise & artistic excellence of master craftsmen to all its products & conforms to stringent quality parameters to provide the best to its loyal patrons.

There are five different collections that store offers apart from woollen shrugs and stoles.

Pashmina-ahujasons priveGulaabdar is a multitude of colors balanced in an elaborate embroidered pattern that instantly adds an air if luxury to the fashionably crafted collection. The USP is a vivid use of color to craft overall ‘Jaals’ in vibrant designs, almost treating the Pashmina shawl like a canvas – the name of the collection becomes self-explanatory. Also, interesting stitches such as the immensely meticulous French knot form the craft. The are a variety of stitches used to create a sense of relief and depth in the pattern.

Zari work pashmina_Ahujasons PrivePapier mâché
Papier mâché is a delicate decorative art that saw its origin in Persia in the 15th century and was popularised in Kashmir with influences from Central Asia making their influence felt on Kashmir. The Naqashi (surface paintings) work is rather typical and the intricate patterns are the signature to the craft. The patterns are visually manifested in silk and wool on these fine pashmina shawls almost emulating the finely hand-painted patterns. The embroidery is so fine that patterns on either side of the shawl are equally well finished. Certainly one for the Heirloom.

For the ultimate luxury and warmth, the traditional design of Jamawar collection is made in complementary colors with a distinctive, lustrous effect. Amazingly soft, warm and lightweight, they’re a stand out addition to anyone’s wardrobe! Synonymous with the Kashmir Shawls, Jamawars have been wardrobe staples for the Royalty of yesteryears to the modern-day Czars and fashion nobility. Termed as the grown pieces, the intricate and inimitable hand embroideries are used to create an all over pattern in silk threads on the finest Pashmina fabrics- almost emulating a jacquard-like pattern.

Deft craftsmanship and intricate patterning make the Ahujasons Kaani collection a must-have for any shawl-lover. These shawls ate testaments of fine craftsmanship in Indian shawl-making that comprise patterning by introducing extra float yarns to create interesting patterns on the surface of the fabric at the time of weaving itself. Skilled craftsman working for months together create this masterpiece that is an epitome of elegance and certainly a wardrobe essential.

Crafted in luxurious Pashminas and deftly styled with hand painted patterns on surface, the collection is truly for the connoisseurs of art and luxury. These patterns are further accentuated with intricate hand-embroidery making each of these pieces a true work of art. These one-of-a-kind Pashmina shawls are meant for the royalty of today-the true blue-blooded fashionistas who like to stay a step ahead of the time. What’s more, the collection is so versatile, it can be paired with a designer saree with as much aplomb as with a pair of distressed denim.

But the one collection that held our attention was the Shikaardar

Limited Edition at Ahujasons Prive
Limited Edition at Ahujasons Prive

These Limited Edition pieces are true statements of opulence from the Mughal days of indulgence. A full blown hunting “Shikaar” scene is painstakingly crafted on the finest Pashminas using dest hand painting and intricate embroideries- almost like a work of art. No two pieces are identical given the nature of work and artiste’s creative interpretation making them a must-own for the Collector’s treasure trove. What’s more luxurious than the pride of owning a piece that is one of a kind.


Text and images by team THN

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